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What is a Marketing Funnel

Apr 6

What is a marketing funnel? And why should every marketer use one?

It is a method of marketing used to get prospective customers to buy items from you. It's a sales method that lets someone visit your blog to find information that solves their problem. It is possible to build a rapport by using specific tools.


This will enable you to fully understand your customers' requirements. This in turn will push you to provide the most accurate information to all your users. When you earn the trust of your visitors, they will be more likely to purchase your products. The visitor becomes a customer.

At some point the majority of customers become very loyal clients who are ready to buy any item that you promote on your site. A marketing funnel includes all of the steps required to convert a regular visitor to your website to become a loyal customer and purchase every item you offer.


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This is the ultimate goal. It is possible to achieve this with a well-constructed funnel.

You've got your marketing resources to grab people's interest and bring them into your funnel. After they have completed the form on the PERSONAL lead capture page, they'll be entered into the funnel. Because they are not going to opt into your business lead-capture page, I use the word "personal". They are looking for an executive to join them, not a small company.

The lead capture page is where they begin the funnel. When they click the "Sign up now" or the "Enter here" buttons, they will be in a position to enter a new world of network marketing.

The most important thing is that they are competent to perform the task. It's their decision. You haven't sold them anything, except that you're an instructor, leader and someone who will show them how to get more leads, and also more cash into their business.

This is the way a typical marketing funnel works:

On the "front-end" you can offer an offer that is free to draw and qualify people who may be interested in purchasing your products later on in the sales funnel. To receive your free product you must sign up (also known as opt-in), and provide your name and email address. Then, you will add them to your email list.

Now, you can include these contacts in your email lists so that you can email them with other relevant offers.

They'll be directed to the page with an offer for a lower price or a trip wire deal right after they sign up for the free offer. This is where they'll be moving to your "backend" of funnel.

If the buyer buys the lowest-priced offer, they will be taken directly to a similar deal at a higher cost (commonly called an upsell). Anyone who buys the cheaper offer will be directed to the next comparable product at an even more expensive price. The process could be repeated for a number of more.

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For more information you can visit this channel for additional digital and marketing info.

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